Y-Online Marketing List of Services and Solutions

FACT : There are more than one billion Internet users worldwide and the online population in South Africa is growing each year. Over 3,5 million South Africans are currently using broadband and the broadband adoption rate increased by 30% in the third quarter of 2005, making us one of the fastest growing emerging Internet markets in the world.

Opt-in, legal email shots to both existing and prospective customers are an extremely cost effective and trackable way of generating new business and creating brand awareness. We also provide you with tracking statistics showing you how many people opened your email, and which links they clicked on. We also handle all administration functions such as subscribe unsubscribe/amend details.
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Complex and elaborate websites can be frustrating and off-putting to visitors. An effective design to complement your brand position, and developing functionality will give your customers and prospects a usable and engaging experience.
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As the public turns to the Internet for news and information, traditional media outlets are feeling the pinch. Newspaper and magazine circulation are down and even the TV networks acknowledge they are losing audiences to the Internet.

Effective optimisation of the placement of your site within the leading search engines is becoming something of a new science. SEO helps you generate new business leads by achieving first page rankings in these search engines which include Google, Yahoo! and MSN, through proven ethical search engine optimisation.
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The demographics of South African internet users is changing. They are no longer techno-whiz kids - they are much more like the man in the street. So says Sally Falkow, author of the Effective E-book series: "Your Brand of Expansion - Effective PR strategies for entrepreneurs" and "Web Sense - Effective Website strategies for entrepreneurs".

Generate targeted leads to your website from search engines such as Google (Google Adwords) through Pay-per-Click, and pay only when a visitor is directed to your site and not the number of times your adverts are shown.
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45.4% access the internet from work, 40.9% from home and 23,3% from elsewhere, reports the Independent Online.

Often overlooked, effective copy writing is a vital and integral part of your website, e-brochure, e-newsletter/mailshot or banner advert. Your website can possess the latest in graphics and technology, but it will not provide the best results if you do not have fresh content that captures web users and persuades to take action. More on Copy-Writing

eBrochures are a new type of online marketing tool. With interactive and animated turning pages, they have the look and feel of a real book or brochure. Once the eBrochure has been created from your existing photographs, logos and text, it can be downloaded an unlimited number of times from anywhere in the world. More on eBrochures.

Banners have also become an integral part of Online marketing. y-Online have the ability to design banners that deliver a clients message in a eye-catching and effective way using Flash or animated banner design software for websites.
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