Pay Per Click advertising (or PPC) such as Google AdWords is a great online marketing tool which allows you to place a 'text' advert at the top or on the right hand side of a search engine page based on relevant search results - the wonderful thing about this form of marketing is its cost effectiveness and accuracy.

You only pay if someone clicks on the link to visit your advertised site. The position of your advert is determined through a bidding system i.e. the higher the bidder the better the position.

Pay-per-Click is:

	Cost Effective - Only pay when a targeted visitor is brought to your website rather than when your advert is displayed, which makes it one of the most effective and trackable forms of marketing available.
	Accurate - your advertising reaches those already actively searching for your product or service, a significant benefit over traditional offline marketing such as TV or print.
	Measurable - down to the keyword that brought them in and if they made a purchase, enquired or signed up on your site.
	Rapid - extremely fast to generate traffic - you'll have new visitors the same day the campaign is approved to go live.
	Budget flexible - your budget can be increased or decreased on a daily basis, and total spend can never exceed the agreed amount.
	Control - the ad copy is specifically designed with your marketing message and a call to action.
	Relevance - send the visitor directly to the most relevant page of your website, significantly improving their experience and the likelihood to a purchase or an enquiry.

How does Pay Per Click work?
Here’s an example: The advert on the right is reflected on the right hand side of a Google Page which will show every time someone enters a selected keyword relating to this advert into Google.  At this stage no money is paid. A fee is only charged if the user clicks on the ad and is delivered straight to the relevant page on the client’s website.

We can track conversion rates on your campaign from contact forms to newsletter signups to monitor ROI (Return on Investment) and optimise the campaign further.

Once you approve the adverts it can be generating traffic on Google in minutes !